CHALLENGE
SoSweat challenged us to produce a fundraiser video to help them better communicate their value proposition and abolish any misconceptions that they’re just another fitness app.
APPROACH
We collaborated with director Zeta Spyraki to compose a story around one users’ interaction with the app, to demonstrate the “no equipment needed” USP, as well as the app features in a live-action style.
![So Sweat - person being filmed](https://www.habitualmedia.com/wp-content/uploads/2020/07/SoSweat_3-scaled-uai-1710x1710.jpg)
![So Sweat- behind the scenes](https://www.habitualmedia.com/wp-content/uploads/2020/07/sosweatBTS-00655-scaled.jpg)