OUR LATEST & GREATEST

SoSweat:So Much More.

BACK TO OUR WORK
CHALLENGE

SoSweat challenged us to produce a fundraiser video to help them better communicate their value proposition and abolish any misconceptions that they’re just another fitness app.

APPROACH

We collaborated with director Zeta Spyraki to compose a story around one users’ interaction with the app, to demonstrate the “no equipment needed” USP, as well as the app features in a live-action style.