CHALLENGE
To redefine what it means to #standstrong for Buffalo Trace distillery. The initial social media campaign is to invite people to share personal stories around the five pillars of strength; knowledge, resilience, purpose, courage and humility.
![Buffalo Trace - barrels](https://www.habitualmedia.com/wp-content/uploads/2020/11/Screenshot-2020-10-19-at-15.30.17.png)
![Buffalo Trace - barrel and alcohol](https://www.habitualmedia.com/wp-content/uploads/2020/11/Screenshot-2020-10-19-at-15.30.08-e1605014225209-uai-1877x1408.png)
APPROACH
Our photography partner Benjamin Swanson approached the subject with the aesthetic of distilling whiskey infusing the visuals; warm tones, thick air, and a lot of ambient texture to evoke the classic distillery feeling. The spot lighting allows each concept of strength to shine forth.
![Barrels](https://www.habitualmedia.com/wp-content/uploads/2020/11/Screenshot-2020-10-19-at-15.30.01.png)