CHALLENGE
To document the first ever driver to upgrade to an electric vehicle through Uber’s Clean Air programme, to dispel the myths around EV, and to inspire the London fleet to help lower emissions across the city.
APPROACH
We created a celebratory short-form documentary style video, joining Tariq on his way to pick up his new vehicle, taking his test drive, and getting his impressions after week one with the car. The GoPro footage enabled us to show the vitality of London’s parks and skies.
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