CHALLENGE
To promote Bloom Twins’ upcoming album on social media but giving a behind-the-scenes look at how they develop their ideas musically and aesthetically.
APPROACH
We used split-screens and frame-in-frame shots to play on the twin theme. Utilising their bright and airy apartment, we wanted to create a feeling of clarity, within which the Bloom Twins find their writing and musical creativity.
![person singing playing keyboard](https://www.habitualmedia.com/wp-content/uploads/2020/07/BT-07904-scaled-uai-1710x2280.jpg)
![person singing playing keyboard](https://www.habitualmedia.com/wp-content/uploads/2020/07/Bloom_1-scaled-e1605275109257-uai-1920x1440.jpg)
![person singing playing keyboard](https://www.habitualmedia.com/wp-content/uploads/2020/07/BT-07820-scaled.jpg)