CHALLENGE
Beavertown wanted to create a social media video campaign that would play on the zeitgeist of alien news across the world. The idea was to create a caught on camera effect using visual styles matching that of CCTV, doorbell and dash cam footage. The clips would then capture instances of a “friendly invasion” as aliens try to influence and help unsuspecting punters.
APPROACH
Shooting in the style of CCTV, paired with VFX we created 5 short social media videos that captured the audience’s attention in under 15 seconds. Storyboarding narratives that took place in ‘familiar’ locations made the end results feel close to home..
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