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Mo Salah

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CHALLENGE

Uber Egypt were looking to produce a cinematic teaser to help launch a Q&A with Mo Salah and Egyptian comedians which was shot in The Royal suite of The Ritz.

APPROACH

We had a limited amount of time with the Egyptian King and little time to prep as we received the brief late and disn’t have time to do a site recce. We arrived early on the day to set up for the Q&A and as soon as we were set up we quickly choreographed a scene from the entrance through the iconic lobby up toward the Royal Suite. We only had one shot to get this and we rose to the challenge, Toby our DP used a ronin-m and Sony FS5 and reactively manoeuvred round the subject without him breaking stride, helping us produce an iconic moment which has recently been repurposed for a documentary about The Ritz.