Storytellingat the Heart of Our Work

Today digital sits at the heart of marketing, brand engagement, transaction and relationship. And there’s a better way to plan, create and execute extraordinary video content that compels audiences to act. Consider us your creative partner.

We bring it all together. We are a creative agency specialising in video production, marketing strategy and branding and design. We connect intimately with each and every one of our clients. We are digital at our heart.

Every strategy and solution we develop is rooted in affecting positive change. Whether it’s growing your brand awareness, smashing your commercial targets, the Habitual team is equipped to deliver across the media spectrum, able to facilitate a bold creative vision with a deep expertise in digital and social trends across demographics.

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Video Production

Behind every great piece of content there is always an original, and often very simple, creative thought. This is the hardest part of the process to get right. An infectious creative thought can create a tidal wave across audiences. It’s what defines and distinguishes brands, setting them apart from each other.

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” Leo Burnett

Not to be underestimated, scripting gives each video a tone and style of its own. It gives life and reality to the characters, creates emotion, movement, energy and expression. All great content begins with a script that is on-point; concise, direct, impactful and evocative of the brand or message.

This is the opportunity to experiment and test out bold ideas — the more time spent writing, the stronger the result will be.

“People won’t remember what you said… they will remember how you made them feel”. Maya Angelou

As the narrative evolves from concept to script, our team begins to visualise how the project will be realised. Using mood boards, storyboards and reference films, we provide comprehensive breakdowns of how each scene will be constructed.

This is our compass for shooting, a watertight plan that in turn allows us to experiment with and deviate from safely.

“Everything is decided on paper… I think a film should be made on paper ahead of time.” Alfred Hitchcock

People underestimate editing, but the edit is where it all comes together. They say editing is the second phase of scripting because once you’re in the edit suite, you can tell any story you desire.
Using different editing styles, sound design and colour grading the film is imbued with narrative, meaning, emotion and rhythm. When do you speed things up? When do you allow a moment to breathe?

We like to bring our editors into the concepting phase to allow for more holistic creative ideas to come to the fore.

Above all, editing can change behaviour. During editing you create signposts for your audience to clearly understand your message.

Colour grading is the process of balancing and correcting your image, and also where we create a stylised ‘look’ and form your film’s visual identity. We work with brands to create a colour palette that best suits the identity and message of the project.

It’s more than colour. This is the opportunity to enhance the film using film grains, light flares, sharpness, retouching and other techniques to reach a beautiful and high-end looking film.

Our colourists use the film industry standard DaVinci Resolve.

Sound design is an underappreciated phase of film editing – half of all film is the soundscape.

Sound design is the process of creating an audio environment to support the on-screen action of your video content. Believe it or not, this actually informs and empowers your visual images.

This is comprised of the on-set recordings, music, and other sonic elements such as foley and SFX to create an entire sonic world to join the visuals.

Resources: stock films, music libraries
Processing: conversion, distribution, asset creation

All Video Services

BRANDED CONTENT →

The perfect way to engage with your community. In a short amount of time we’ll communicate your product or service and captivate audiences online.

COMMERCIALS  →

Working from conception to writing, storyboarding and the final cut – we can ensure you’ll have a commercial with innovation and style to deliver your message.

SOCIAL MEDIA  →

Our social media marketers & filmmakers can create attention grabbing content for Facebook, Instagram, and YouTube with your viewers in mind.

ANIMATION →

Our network of animators, illustrators and motion graphics editors bring your vision to life. Whether its 2D or 3D animation, we can adapt and optimise your animation to stylistically deliver your key messages.

FUNDRAISER VIDEOS →

Whether it be a Kickstarter campaign, your seed round or Series A, we’ve worked with companies in creating supporting content that can bring your company’s future vision to life.

ENDORSEMENT VIDEOS →

Enhance the power of influencers and sponsors with a video that leaves a lasting impact on your audience. Integrating high quality videos with the powerful reach of influencers will generate more buzz around your brand, product and message.

BEHIND THE SCENES →

Behind the scenes are engaging and informative videos that brings to life the creation of an event or project. Habitual’s team of creatives can shed light on how the hard work and dedication of your crew made your project come to life.

EXPLAINER VIDEOS →

Explainer videos tell your brand’s story or demonstrate a new product, saving your consumers time and capturing their imagination. They are a great ways to clearly get across your brand’s message and values in a short eye-catching video.

RECRUITMENT VIDEOS →

We do recruitment videos differently. Our open approach means we can visit your company and hear the authentic stories of your employees. We’ll find what makes your business tick and showcase it for the world to see.

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