True Global Rebrand
Habitual worked with True producing original video content for their global rebrand. True commissioned us to create a five-part series outlining their business model for their brand launch event and overhauled website. Habitual’s flagship video was a two-minute mission led production providing an overview of the re-structured company. As part of the campaign, we created supporting videos detailing the different aspects of True’s investment business. These supporting videos gave insights into the company’s Private Equity Portfolio, Startup Innovators, Leading Industry Partners and Investors. The “Introducing True” film was screened at their rebrand launch event, serving as a new statement of purpose defining their new business direction.