OUR LATEST & GREATEST

True

BACK TO OUR WORK
CHALLENGE

To create a five-part series to help them communicate 5 key parts that made up their new business model to show at their re-brand launch event, giving us less than a month to plan and execute on the brief.

APPROACH

Our approach to producing this series of rebrand videos was ‘future focussed’, underlining True’s live network and leadership within the investment space. They have established themselves as Europe’s only retail and consumer sector specialist that operates across the entire investment vertical. As such we visualised their live network consisting of; startups, investors, retail specialist and portfolio companies. Our team of videographers, directors and production specialists made one film for each aspect of this network.  The structure of the series reflected the ‘live network’ theme, with the videos reinforced by distinct visual lighting on set. Habitual successfully delivered a powerful set of videos – showcasing how these different elements weave together to form the basis of True.