OUR LATEST & GREATEST

SoSweat

BACK TO OUR WORK
CHALLENGE

SoSweat challenged us to produce a fundraiser video to help them better communicate their value proposition and abolish any misconceptions that they’re just another ‘fitness app’

APPROACH

We collaborated with Zeta a director we work with on a regular basis to form a story around a typical user interacting with the app in a number of settings to help demonstrate that the app could be used by anyone, anywhere without equipment.