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Alzheimers UK

BACK TO OUR WORK
CHALLENGE

To produce two animated videos explaining the causes and treatment for Alzheimers. The intention was to inform the viewer of the facts without provoking an alarming reaction.

APPROACH

It was decided a subtle character approach would be best, featuring a range of people experiencing the symptoms of Alzheimers for the first time. 2D character animation was employed to bring each case to life in a subtle manner.