SoSweat is a fitness-based personal training app which uses machine learning to produce bespoke training plans using no equipment for all fitness abilities. They were looking for a fundraiser video to help them better communicate their value proposition and abolish any misconceptions that they're just another 'fitness app'. We researched competitor content and SoSweat's investor pitch to ensure that the content messaging was on brand and created cut through compared to other companies within their space. The creative concept was to focus on the fitness journey of a young woman who used the app to great effect. We accentuated key elements of the app by simulating the day from start to finish through multi-location visuals, app-based content and animated text to communicate key messaging.